Renowned for bringing premium meats to the table, Colorado Premium Foods, Greeley, has launched a new line of aged, perfectly-portioned steaks and beef tips that zeros in on consumer needs. The company’s Truly Simple brand is partnered with Certified Angus Beef brand cuts to help all consumers – specifically millennials, boomers and nutritionally conscious consumers – enjoy great-tasting beef, smart portion sizes and preparation ease.
“Consumers are asking for ease and simplicity in lean meats and the Truly Simple brand delivers,” says Kevin LaFleur, president of Colorado Premium Foods. “We start with topquality aged steaks cut to 1½- inch thickness. With our simple instructions for cooking the perfect steak and recipes on the package, consumers can count on these products to give them exactly what they’ve been seeking in the meat case.”
For this exclusive product line, Colorado Premium begins with the Certified Angus Beef brand, which meets 10 exacting quality standards for incredible juiciness, unparalleled tenderness and exceptional flavor. Then, the company’s butchers expertly portion, trim and age the Truly Simple products for richer flavor in each 4-ounce serving. Center-cut ribeye, striploin and sirloin steaks are cut 1-1/2 inches thick and merchandised two steaks per package. Rib cap filet, flat iron filet and aged beef tips also offer two servings per 8-ounce package.
These Truly Simple products made with the Certified Angus Beef brand deliver benefits to retailers and consumers alike. At store level, retailers can age the beef 21 days in the case in the same package. Consumers can freeze the items in the package, or serve a delicious, nutritious entrée in 8 minutes. Vacuum-sealed packaging also makes for easy cleanup. Plus, nutrition-forward messaging on the label clearly communicates beef’s beneficial protein and overall nutrient content per 200-calorie portion.
“Consumer demand for great-tasting beef continues to rise,” says Tracey Erickson, vice president of marketing for the Certified Angus Beef brand. “With these products, customers can enjoy the beef’s complete package of great taste, nutrition and convenience in a satisfying portion size.”