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Meat and Poultry Industry News

Abeles & Heymann launches new MAP packaging on all sliced deli

By Industry News
November 16, 2016

Abeles & Heymann (www.abeles-heymann.com), a New Jersey-based company that has specialized in premium glatt kosher deli for more than half a century will debut its new MAP (modified atmosphere packaging) at the 28th annual Kosherfest trade show at the Meadowlands Exposition Center in Secaucus, NJ. November 15-16, 2016. According to CEO Seth Leavitt, Abeles & Heymann is the first American kosher provisions company to be using the technology for kosher sliced (beef) deli.

“Modified atmosphere packaging (MAP) is a way of extending the shelf life of fresh food products. The technology substitutes the atmospheric air inside a package with a protective gas mix. The gas in the package helps ensure that the product will stay fresh for as long as possible,” explains Leavitt.

“Typically, modified atmosphere packaging (MAP) increases the shelf life of processed meats from between two and four days to two to five weeks. We are pleased to be using this cutting edge technology to deliver the freshest products possible to consumers,” he adds.

The deli company is known for its award-winning secret recipes handed down by original owners Oscar Abeles & Leopold Heymann. Still a family-run company, Leavitt has helped Abeles & Heymann increase sales ten-fold by widening distribution (now available at BJ’s Wholesale Clubs) and spreading the tasty word on social media with contests, recipes and event sponsorships.  In addition to the new MAP technology, Abeles & Heymann will soon introduce a new logo and package image for all Abeles & Heymann products in 2017.

In addition, Leavitt transferred production of its vast array of deli items to a state-of-the art facility in northern New Jersey, partnering with the manufacturing arm of an Israeli Kibbutz, (Ma’adany Yehiam, makers of the Hod Golan line of turkey products) to produce over 1,000 tons of highest quality glatt kosher deli a year.

Best known for their hot dogs, Abeles & Heymann also makes beef fry, kishka, cervelat, knockwurst, cocktail franks, salami, corned beef and pastrami. They also offer chipotle franks, a line of uncured hot dogs with no nitrates or nitrites added, as well as uncured hot dogs with reduced fat and sodium.

Source: Abeles & Heymann

KEYWORDS: abeles & heymann kosher modified atmosphere packaging (MAP)

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