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Meat and Poultry Industry NewsNew Consumer Products

Three Jerks Jerky partners with Soy Vay to take on teriyaki

By Industry News
Three Jerks Jerky Teriyaki 900.jpg
January 18, 2017

Three Jerks Jerky, a 100% filet mignon beef jerky, partners with Soy Vay, purveyors of fine Asian sauces & marinades with a Kosher twist, to create its sixth flavor, Veri Veri Teriyaki. This is the first time the award-winning sauce has left the bottle to team with another food brand. The Veri Veri Teriyaki jerky flavor, like all Three Jerks products, is created with the finest cuts of filet, contains no artificial ingredients or preservatives and is gluten free.

Three Jerks co-founders Daniel Fogelson and Jordan Barrocas will launch Veri Veri Teriyaki on Kickstarter offering backers an opportunity to taste the new flavor first, receive special offers and snag limited edition merchandise, including a premiere package with a personalized message from Shark Daymond John. The Jerks originally launched their brand of premium jerky on Kickstarter and will match 5% of the proceeds from this campaign to back other innovative start-ups on the crowd funding site. Following the campaign, Veri Veri Teriyaki will be available on http://www.threejerksjerky.com for $9.99 and premium retailers across the U.S.

“For a long time, we’ve been ‘kicking’ around the idea of returning to Kickstarter, the platform that gave us our launch, with a special offering. Our Soy Vay, Veri Veri Teriyaki flavor release not only marks the convergence of two awesome companies, but our opportunity to return to Kickstarter and give back to the community that helped us launch our business. We are looking forward to a successful campaign and matching 5% of what we raise for contributions to back other promising entrepreneurs,” said Barrocas.

“Veri Veri Teriyaki is the best-selling Asian marinade in the U.S. and it’s great on pretty much everything, so it’s only natural we found a new way for people to enjoy it,” said Adam Simons, General Manager at Soy Vay. “Our partnership with Three Jerks Jerky fits perfectly with our focus on fine ingredients and great taste.”

Soy Vay Veri Veri Teriyaki flavor will join Three Jerks Jerky’s roster of distinctly unique, always soft, never tough, beef jerky: Original, Memphis BBQ, Chipotle Adobo, Maple Bourbon Churro, and I Can’t Believe It’s Not Hamburger ($9.99) as well as recently launched Filet Mignon and Pork Belly Blend premium burgers ($79.99). A standout flavor, Veri Veri Teriyaki embraces the salty-sweet, garlicky and sesame deliciousness of the famed marinade.

Source: Three Jerks Jerky

KEYWORDS: soy three jerks jerky

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