The 2017 National Frozen & Refrigerated Foods Convention provides the opportunity for frozen and refrigerated food industry executives to meet with multiple customers in just a few days. This event hosted by the National Frozen & Refrigerated Foods Association (NFRA) will take place on October 7-10, 2017, at the World Center Marriott, Orlando, Fla.

The NFRA Convention brings together leading companies from every segment of the industry so that attendees can conduct more business in less time, while also making new connections, sampling products, networking amongst one another and hearing valuable presentations. NFRA provides its retailer members with complimentary meeting rooms so they may hold appointments throughout the convention. Last year’s event brought together over 1,200 attendees to network and conduct business. 

From beginning to end, the convention is structured to help attendees make valuable connections. The convention kicks off with the popular Taste of Excellence Reception on Sunday, October 8, where frozen and refrigerated food manufacturers showcase their latest products. This engaging opening event allows attendees the opportunity to interact with industry colleagues while sampling the newest items in frozen and refrigerated foods.

This year’s agenda features Monday Breakfast speaker retired Chief Warrant Officer Four Michael J. Durant who was the inspiration for the movie Black Hawk Down as the helicopter pilot that was fired upon and brought down during a combat operation in Somalia. The Membership Luncheon on Monday will include NFRA’s annual business meeting, as well as the induction of NFRA’s new officers and directors. The Networking Reception on Monday evening will recognize the 2017 Golden Penguin winners for the March Frozen Food Month, June Dairy Month and June/July Ice Cream & Novelties promotions.

During Tuesday’s breakfast session, Jason Dorsey Co-Founder and Millennial and Gen Z Researcher at The Center for Generational Kinetics will share the latest research on how to market, engage and sell to Millennials. NFRA’s incoming chairman, John Farmer of Dairy Farmers of America, will host Tuesday’s Industry Luncheon featuring Frozen & Refrigerated Buyer’s Retail Patriot Awards.

It’s recommended that attendees register by May 5, 2017, so their name is included in the first registration list. This list is provided to all registrants so they can schedule business meetings before arriving in Orlando, Fla. To register for this year’s convention, contact NFRA at (717) 657-8601 or visit

Source: NFRA