NFRA research shows consumers overwhelmingly favor naturally protein-rich foods as their primary protein sources, with meat, eggs and dairy ranking among the most relied-upon options.
Interest in added protein remains strong, but NFRA research shows consumers consistently place greater trust in foods they perceive as inherently nutritious rather than heavily fortified alternatives.
Report shows waste prevention directly improves margins, strengthens retailer trust and positions the frozen and refrigerated categories as essential solutions for both efficiency and sustainability.
National Frozen & Refrigerated Foods Association's 2025 Food Waste Insights Report reveals how tackling food loss and waste across the cold chain can unlock financial, operational and reputational gains for manufacturers, retailers and distributors alike.
Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase decisions across all demographics.
Frozen food industry honors William Kitchens, retired partner at Arnall Golden Gregory LLP and former general counsel of NFRA, and Skip Shaw, retired president and CEO of NFRA.
The NFRA Penguin Pitch: Emerging Brand Contest is open to new or emerging food brands that are currently at retail and looking to disrupt their category.