Country Archer Jerky Co. is poised to debut the company's newest product innovation—paleo meat sticks—as the brand continues to disrupt the surging meat snacks category with their better-for-you product formulations that tout "more meat, less bull and no junk". Country Archer's highly-anticipated meat stick launch coincides with the unveiling of a new brand logo and updated packaging for their top-selling jerky line.

"Similar to Frontier Bar and our existing line of gourmet jerky, the meat sticks were formulated to meet the needs of our core consumer who supplement their busy and active lifestyles with paleo-friendly post-workout snacks that are deliciously healthy, high in protein, and made with wholesome real food ingredients," said Country Archer CEO and Co-Founder Eugene Kang. "Snacking is on the rise and our new meat sticks provide the perfect occasion for conscious consumers while delivering on taste, quality, health and convenience, that's a potent combination."   

Made with 100 percent grass-fed and finished beef, and turkey raised without antibiotics or added hormones, the 1 oz sticks—which hit store shelves in early summer with an MSRP of $1.79-$1.99— boast an impressive nutritional label with 80-110 calories, 10-11 grams of protein and zero sugar. Soy-, dairy-, and gluten-free, Country Archer has revived this traditional truck stop staple with an unwavering commitment to clean, real food ingredients free of added preservatives, MSG and nitrites/nitrates.       

Currently the #1 fastest-growing natural jerky brand in the United States, Country Archer recently introduced "Frontier Bar", a new line of high protein meat-based nutrition bars boasting 20 grams of protein, 1-3 grams of sugar and only 110-140 calories per bar. "We are innovating and scaling up production at a strong pace as sales and distribution continue to surge," said Director of Marketing PJ Roustan. "Meat snacks are experiencing a revival of sorts, and I am proud that we're leading the way by offering affordable products you can feel good about feeding your family." 

Country Archer products are available nationwide at fine retailers including Kroger, Albertsons, Starbucks, Costco, Sprouts, The Fresh Market, Gelson's, New Seasons, Meijer, Fairway and more. For more information, visit