Durham Ranch unveils Natural Jerky snacks package redesign
Durham Ranch has released new Durham Ranch Natural Jerky snack packaging, re-designed to accentuate the bold and unique savory flavors of jerky found in every pouch.
Newly released Durham Ranch Natural Jerky snack pouches prominently feature the heritage animal from which the jerky is sourced, along with Durham Ranch’s trademark brand colors of black contrasted with earthy color hues.
“Packaging is what catches consumers’ eyes, it gives them a hint of the quality inside and the flavors they can expect; the redesign was a methodological process,” said Chris Flocchini, President and CEO of Sierra Meat & Seafood. “Durham Ranch Natural Jerky is an exceptional protein snack, we knew we had to get the packaging right.”
The 2 oz. pouches have also been updated to preserve product quality and ensure freshness on-the-go.
“We looked to solutions that would optimize shelf life and deliver quality and consistency,” said Chris Flocchini, President and CEO of Sierra Meat & Seafood. “With every package of Durham Ranch Natural Jerky, consumers can expect the same great and fresh flavor.”
Durham Ranch Natural Jerky snacks are handcrafted and available in smoked, peppered, jalapeno and honey-glazed flavors. Protein varieties include Wagyu beef, bison, elk, venison and wild boar, sourced from Durham Ranch and the natural and sustainable ranches it works closely with. Durham Ranch Natural Jerky snacks are distributed by Sierra Meat & Seafood, and will soon be available in retailers nationwide.
For more information, visit durhamranch.com.