Butterball extends no-antibiotics-ever turkey offering
Butterball, the leading producer of turkey products, announced the expansion of the company’s Farm to Family by Butterball product line to include three new deli lunchmeat options – Oven Roasted Turkey Breast, Smoked Turkey Breast and Oil Browned Turkey Breast.
The new product introduction is a major milestone for Butterball after the 2016 launch of Farm to Family ground turkey. The broadening of Butterball’s Farm to Family products taps into growing consumer demand for quality all-natural protein products.
“Consumers are looking for pure ingredients in their everyday meals, and that’s exactly what we’re delivering,” said Michelle Lieszkovszky, deli brand manager for Butterball. “Farm to Family deli lunchmeat is simply whole turkey breast with a dash of salt and sugar. Adding the benefit of having turkey raised without antibiotics gives deli shoppers the ultimate clean label experience”.
Butterball’s all-natural Farm to Family deli products are made from turkeys raised with no antibiotics ever (NAE), and the premium turkey breast does not contain phosphate, nitrates or nitrites. Additionally, Farm to Family turkey products are American Humane Certified™, made from turkeys raised on a vegetarian diet, based on whole grains containing no animal byproducts or hormones, without any antibiotics or steroids – ever.
Farm to Family deli turkey products will be available in select markets this Spring, and prices will vary by retailer. For more information on Farm to Family, visit FarmtoFamily.Butterball.com.