Restaurant Meal Quality: QSR vs. Fast Casual

When eating away from home, consumers seem to know what to expect from restaurants, with food & beverage quality a universal driver of channel selection.

Over half of consumers, 59% for QSR and 71% for Fast Casual, were "VERY SATISFIED" with the quality of their meal/snack on their most recent visit to a restaurant. But what causes a consumer to be "very satisfied" with meal quality?

Seven Key Factors Driving Consumers' Perceptions of Meal Quality

Meal/snack was delicious
Meal/snack tasted fresh
Meal/snack looked appetizing
Overall quality of ingredients
Food cooked to order
Ability to customize my order
Hot items were hot and cold items were cold

The first two factors show that satisfaction with quality is primarily driven by the taste of food.

Restaurant Meal Quality QSR vs. Fast Casual Infographic

← PROTEIN BY THE NUMBERS

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The Meat Industry Hall of Fame was created in 2009 to enshrine the leaders and legends whose visions, skills, and dedication have shaped and sustained the meat and poultry industries.

This new annual reception will celebrate the Meat Industry Hall of Fame Class of 2023 inductees in person during the AAMP American Convention of Meat Processors & Suppliers’ Exhibition in Omaha, Nebraska.