Restaurant Meal Quality: QSR vs. Fast Casual
When eating away from home, consumers seem to know what to expect from restaurants, with food & beverage quality a universal driver of channel selection.
Over half of consumers, 59% for QSR and 71% for Fast Casual, were "VERY SATISFIED" with the quality of their meal/snack on their most recent visit to a restaurant. But what causes a consumer to be "very satisfied" with meal quality?
Seven Key Factors Driving Consumers' Perceptions of Meal Quality
- Meal/snack was delicious
- Meal/snack tasted fresh
- Meal/snack looked appetizing
- Overall quality of ingredients
- Food cooked to order
- Ability to customize my order
- Hot items were hot and cold items were cold
The first two factors show that satisfaction with quality is primarily driven by the taste of food.
SOURCE: Food Service Experience 2016 report
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