Foster Farms debuts DORI, a QR code virtual assistant in the fresh chicken case
Foster Farms has introduced DORI, a new, interactive on-package QR code that is designed to make shopping for chicken easier. In her friendly emoji style, DORI connects consumers to exclusive savings, more than 500 fresh chicken recipes, a guide to poultry labeling terms and more. DORI is accessible via smartphones wherever Foster Farms fresh chicken is sold. DORI debuts across all Foster Farms fresh chicken lines including Fresh and Natural, Simply Raised and Organic products.
With the iOS 11 and Android updates that enable QR scans directly from smartphone cameras, a QR code resurgence is predicted by technology industry analysts. According to a study from Juniper Research, approximately 1.3 billion QR code coupons were redeemed via mobile phones in 2017. This number is expected to grow to 5.3 billion by 2022. DORI is paving the way for greater access to information and savings in the fresh poultry case.
“As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI as a new channel to deliver information about our products and reward our loyalists,” said Ira Brill, director of communications for Foster Farms. “People are looking for convenience and savings and want to know more about where their food comes from. DORI is a new tool for us to share information that our consumers care about.”
Foster Farms will be supporting the DORI roll out with in-store point of purchase signage, social media support as well as other marketing activity such as flash sales and promotions. The company expects to expand DORI to all its other product lines by 2019.
Source: Foster Farms