Coleman Natural has unveiled a first-of-a-kind partnership with Budweiser Beer to reinvigorate the retail prepared meat section. From beer infused brats to pulled pork to St. Louis ribs with Budweiser Brew Master’s Premium Barbecue Sauce, the five new items offer a combined flavor profile sure to delight foodies and beer-lovers alike. The new products will be available nationwide in local grocery stores starting early this summer.

Budweiser and Coleman Natural Foods announce new Smoked Ribs, Pulled Pork, and Bratwurst.The authentic Bud flavor you know and love can now be enjoyed with every bite.

The Coleman Budweiser products are made with slow-roasted, all-natural Coleman pork, which contains NO antibiotics ever and NO added hormones. The 100% crate-free pork raised by Coleman farmers are fed an all-vegetarian diet with NO animal by-products. The two classic American brands have come together with finely-honed recipes that have been prepared at home for years and are now updated for today’s consumers by an experienced culinary team, pre-cooked and ready to serve or throw on the grill.

“Budweiser is an iconic brand that is recognized throughout the U.S. with impressive advertising and marketing. The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case,” said Bart Vittori, general manager of Coleman Natural Meats.

Millennials represent more than 80 million consumers and spend $600 billion annually, according to Accenture. “The processed meat department has been hungry for new innovations and new customers – The Budweiser and Coleman licensing agreement will drive sales in a flat category within this section of the store,” said Vittori.

The five new products include barbeque and grilling items: St. Louis Style Pork Spareribs in full and half racks, Pulled Pork, Jalapeno Cheddar Brats and Beer Brats. The St. Louis Style Pork Spareribs and Pulled Pork are drenched in tasty Budweiser sauce, and the Jalapeno Cheddar Brat and Beer Brats are made with Budweiser American lager.

“Coleman and Budweiser are combining their dedication to the U.S. family farmers and animal welfare with these new products,” continued Vittori. “Coleman’s Budweiser products are 100% crate free, which is important as we expand this premium category to consumers across Main Street U.S.A.”

“Introducing classic Coleman Natural Budweiser products to a new younger audience will bring generations of consumers from the beer aisle to the prepared meat case. Our great-tasting product and recipes will continue to bring them back time and time again,” said Mel Coleman, Jr., founding family rancher.

Source: Coleman Natural Foods