At its IFFA premiere, MANE responded to the world’s biggest food trends by presenting its unique expertise in natural flavours, taste ingredients and functional solutions. Visitors to the stand were led through a real chilli field and told about the MANE approach to better raw material control through vertical integration. They then discovered how raw materials can be improved when turned into different types of flavouring products. Visitors were also treated to a full spice-based products experience at an interactive tasting counter.

At three live-cooking stations – Tapas, Street Food and Ready Meals – the expert in creating taste demonstrated concepts based on authentic international cuisines and revealed how to achieve natural profiles and enjoyable sensory experiences. Additionally, visitors had a chance to familiarize themselves with the latest launches in the savory category, including the company’s new marinades and concentrated vegetable juices.

To address the booming trend for snacking, MANE presented a wide variety of hearty Tapas ideas that proved its expertise in formulating high-performing seasonings, marinades and functional blends. Expert chefs demonstrated how the company’s savoury capabilities offer a broad base for solving various production challenges, enhancing the taste and visual appeal of final products and providing them with an exciting diversity of flavour profiles.

When asked about global demand for ethnic tastes, MANE responded directly, by literally serving up the answers in the form of Street Food appetizers. Show visitors were able to savor specialities from all corners of the world, including Ethiopian, Turkish and Indian treats. Additionally, they were able to learn more about the diversity of the natural flavours and extracts in the MANE PURE CAPTURE line.

MANE is also setting standards in the convenience segment with Ready Meals. At IFFA, the company’s Ready Meal demonstration explored the homemade trend by cooking up real culinary authenticity thanks to the innovative new range of MANE stocks – 100% natural and based on the traditional recipes of home produced broths.

In order to better meet consumer requirements for sustainability, natural products and authentic taste sensations, the taste expert also unveiled its new concentrated vegetable juices. These can be used to prepare traditional as well as novel dishes that combine genuine homemade sensations with high-quality ingredients from traceable sources.

With its interactive stand concept, MANE presented its market insights and technological expertise for meat applications and their meat-free alternatives. Peter Steiner, Sales & Category Director Meat EMEA at MANE, was extremely satisfied with the exhibition. “IFFA 2019 was as an excellent platform for dialogue with the sector’s professionals and for discussing new product ideas with our customers. Visitors showed exceptional interest in our product concepts and practical solutions for their businesses, and we are delighted by their positive feedback and high level of interest in our savoury product range,” he said.

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