Food Marketing Institute’s report on U.S. grocery shopper trends, found that consumers are demanding to know where their food is coming from and how animals are raised. With transparency being so highly valued among today’s savvy retail shoppers, the Diestel Family Ranch is proud to announce that the authenticity of all of its products are now Where Food Comes From Source Verified. This unique, on-trend labeling program is run by Where Food Comes From Inc., the most trusted resource for the independent, third-party verification of food production practices in North America.
The WFCF Source Verified label certifies that Diestel’s products can be verified back to the farm of origin and that all associated facilities are approved under the Where Food Comes From program.
Run by a team of passionate and forward-thinking, fourth-generation turkey farmers, the Diestel Family Ranch has been a pioneer in sustainable agriculture and quality meat production since 1949 and is today one of the few small, family-owned and operated ranches left in the nation. The newfound partnership with Where Food Comes From aligns with the family’s continued efforts to increase transparency about their operations and communicate their dedication to animal health and welfare, their communities, food safety, and the environment.
“We’re very happy to be adding Diestel Family Ranch to the Where Food Comes From labeling program,” said Leann Saunders, President of Where Food Comes From. “For more than 70 years, the Diestel family has been paving the way for future generations, and we’re proud to help tell that story through our Source Verified program.”
In addition to the Where Food Comes From Source Verified labeling program, Where Food Comes From also certifies Diestel’s farms to the Global Animal Partnership 5-Step Animal Welfare Review program. The farms are also Non-GMO Project Verified and Oregon Tilth Certified Organic, and Diestel’s plants are certified by the USDA and the Non-GMO Project. All of these organizations conduct regular audits to validate the farming practices of the Diestel ranches and its partners.
Source: Diestel Family Ranch