From kababs to casseroles, consumers looking for flexibility with last-minute meals have a new option in the frozen section: Crescent Foods Individually Frozen Halal Hand-Cut Boneless Skinless Chicken Thighs.
Building off the success of their individually frozen chicken breasts, Crescent Foods, a brand in the Halal industry, has launched this new item for retail and E-commerce. The five-pound bag is resealable so customers cooking at home can pull out one or more at a time, depending on the needs of the meal and the family size. The packaging has been designed to catch shoppers' attention with bright colors — yellow for the chicken thighs and blue for the chicken breasts.
"The individually frozen chicken breasts were the first product of its kind in the Halal marketplace," said Amna Haq, director of Marketing and Innovation for Crescent Foods. "There has never been this type of Halal item on the market. Consumers clearly were excited about this option. Trends show that consumers are leveraging on this cut, giving them a new choice that made perfect sense. This product is one-of-a-kind and something we are very proud of."
Crescent Foods Individually Frozen Halal Hand-Cut Boneless Skinless Chicken Thighs can be safely cooked from frozen up to USDA-recommended temperatures. It is a cut that can also be very forgiving when cooked because it has a higher fat content and will remain tender and juicy. Because they are skinless, they are lean and still provide a healthy alternative no matter how they are prepared.
Crescent Foods chickens are hand-cut individually according to Halal guidelines with strict adherence to all required aspects. Chickens are raised humanely and free to roam. They are antibiotic-free and are fed an all-vegetarian diet free from animal by-products.
To see the full line of Crescent Foods proteins available for retail or foodservice, visit www.crescentfoods.com. Recipes and online ordering are also available.
Source: Crescent Foods
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