Fast Company's 2023 Brands That Matter recognizes Applegate
The Brand That Matter honor also recognizes Applegate recent partnership with three NYC 'dirty water dog' hot dog vendors.
Courtesy PRNewsFoto/Applegate
Applegate, a natural and organic meat brand, is announcing that it has been recognized as one of Fast Company's 2023 Brands That Matter (BTM) honorees for its groundbreaking efforts in regenerative agriculture, a form of farming and ranching that prioritizes soil health and manages a symbiotic relationship between plants and animals, resulting in continuous improvement of the land.
Applegate formalized its commitment to regenerative agriculture with the launch of the Applegate Naturals Do Good Dog hot dog in November 2021 — the first nationally available hot dog made with beef raised with practices that regenerate the land. To date, the Do Good Dog hot dog has contributed to the regeneration of more than 260,000 acres of U.S. grasslands through holistically managed grazing that is proven to positively impact the environment, enrich soil, increase water retention and sequester carbon.
Applegate aims to lay the groundwork to drive awareness of the benefits of regeneratively sourced products, making them more enticing and accessible for consumers, propelling the entire industry and awareness of the movement forward.
"Regenerative agriculture is an opportunity to think, act and consume responsibly, and one that is far more attainable than many realize," said Joseph O'Connor, president of Applegate. "We hope Fast Company's recognition of our efforts in this industry act as both validation of our cause, and a catalyst to maximize the systemic change we hope to achieve."
With 90% of consumers regularly including meat in their diets, and cattle consistently spotlighted for their negative impact on the environment, there's a need to shift the way meat is produced to both meet demand and improve the planet. The BTM honor also recognized Applegate's recent partnership with three New York City "dirty water dog" hot dog vendors, in which the company upgraded hot dog-cart technology to run 35–50% more efficiently with zero emissions, zero air pollution and zero noise pollution while in use.
Source: Applegate
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