Fat of the Land, a new food brand rooted in ancestral nutrition and clean ingredients, announces the launch of its first product: tallow-cooked kettle chips, available on Amazon and eatfatoftheland.com. Founded by nurse and father Donald Ridings, the company is on a mission to reinforce the benefits of cooking with traditional animal fats.

"As a healthcare professional and parent, I wanted to feed my kids better," said Ridings. "Fat of the Land was born from a simple idea: snacks should be made with real ingredients—and real fat."

Available in flavors like Sea Salt and Back Porch BBQ, Tallow-Cooked Potato Chips are fried in premium beef tallow, delivering a clean label that is free of seed oils and processed fats.

Fat of the Land plans to expand its product line to include a full suite of animal fat-based cooking staples, all made with the same commitment to clean ingredients, traditional fats and ethical sourcing.

The brand is currently seeking distribution and retail partnerships to bring its products into grocery stores, butcher counters, specialty shops and wellness-forward retailers across the country. "There's a growing demand for seed-oil-free living," said Ridings. "We're here to meet it—and lead the way back to better fats."

Source: Fat of the Land