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The National Provisioner Podcast

Episode 200: Opportunities for plant-based protein in private label

How is the consumer push toward private-label products impacting the plant-based protein category?

Jason Chiu and Jun Roxas, Beleaf Vegan
Beleaf Vegan

Jason Chiu and Jun Roxas

Photo courtesy of Beleaf Vegan

May 6, 2025

THE NATIONAL PROVISIONER PODCAST

Jason Chiu, Beleaf Vegan co-founder and CEO, and Jun Roxas, chief marketing officer

The National Provisioner Associate Group Editor Sammy Bredar sits down with Jason Chiu, Beleaf Vegan co-founder and CEO, and Jun Roxas, chief marketing officer, to discuss opportunities for plant-based protein within the private labeling space.

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KEYWORDS: interview plant-based proteins podcast private label vegan

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Related Directories

  • Private Label Manufacturers Assn. (PLMA)

    The Private Label Manufacturers Association (PLMA) is a non-profit organization founded in 1979 to promote store brands. It is the only trade group of its kind, representing 4,900 member companies in more than 75 countries. In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members conferences, executive education, professional development, market research, category and channel sales data, consumer surveys, and publications.

  • National Protein & Food Distributors Assn.

    NPFDA’s Mission is to promote the Protein and Food Distributors, Processors, and Allied industries by bringing them together and providing forums to foster long-term business relationships. NPFDA provides networking opportunities where members can exchange ideas and discuss challenges and opportunities facing the protein and food industries.

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