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Meat and Poultry Industry NewsAlternative Proteins

What's driving innovation for plant-based protein products?

Conversation highlights include the evolution of the category, why neutral flavors can benefit producers, producer concerns in the category, beyond off-flavors, and more.

By Sammy Bredar
August 29, 2025

Burcon NutraScience Corp. provides high-purity, neutral-flavored proteins, offering a blank canvas for food companies and producers. In this interview, Burcon CEO Kip Underwood explores current and emerging challenges and opportunities for the plant-based protein industry.

Conversation highlights include the evolution of the category, why neutral flavors can benefit producers, producer concerns in the category, beyond off-flavors, and analyses of weight management trends, the health and wellness movement and demand for high protein.

KEYWORDS: consumer trends flavors interview plant-based proteins

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Sbredar headshot

Group Editor, The National Provisioner & Dairy Foods

Sammy Bredar has previously worked as a freelance writer and assistant editor. She graduated from Ball State University in 2022 with a BA in English.

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