The Firehouse Subs sandwich brand and Foodplay are entering into a development agreement to develop and grow Firehouse Subs in Mexico, with plans to open 100 restaurants in Monterrey and other major cities in the next five years. 

"We believe Firehouse Subs has tremendous potential in Mexico's growing sandwich market," said Duncan Montero, LAC president of Restaurant Brands International. parent company of Firehouse Subs. "We're excited to bring Firehouse premium subs, heartfelt service, and community-centered mission to new guests throughout the country."

Braulio Lopez, chief operating officer, said, "We are honored to grow the iconic subs brand in Mexico and are fully committed to its success. This expansion is not only about bringing high-quality, bold, and delicious subs to the region, but also about creating hundreds of jobs and long-term career opportunities."

Foodplay is set to open the first Firehouse Subs restaurant this year in Monterrey, Nuevo León, followed by additional openings in the metropolitan area. This expansion is expected to create hundreds of new jobs across the country.

Firehouse Subs has over 1,300 restaurants across the US, Canada, Switzerland, Mexico, Albania and the United Arab Emirates, with plans to open its first restaurants in Brazil and Australia later in 2025. This new agreement marks another step in the brand's growth strategy in Latin America. 

Source: Restaurant Brands International