John Soules Foods rebrands to Soules Foods
In tandem with the corporate rebrand, the company's retail brand will transition from John Soules Foods to Soules Kitchen, complete with a new logo, refreshed packaging and updated look.
John Soules Foods, a family-owned, Texas-based national food company, is reintroducing itself to the world as Soules Foods – a new name that reflects its deep heritage and future. Founded in 1975 in Tyler, Texas, the company has grown from a hamburger patty producer into a national company offering fully cooked and ready-to-cook chicken and beef products found in homes, restaurants and grocery stores across the country. The shift to Soules Foods honors its 50-year legacy while making room for the next generation of growth, innovation and flavor.
As the fourth generation of the Soules family joined the company this year, Soules Foods will continue its commitment to deliver more than just food, providing solutions that empower in both home and restaurant kitchens across the country.
"We believe our new name and logo pay the proper respect to our 50 years in business, while communicating a fresh outlook for our future," said John Soules Jr., co-CEO. "We now have the fourth generation of our family working in the business, and we are excited to build the future for this generation and the ones that follow."
In tandem with the corporate rebrand, the company's retail brand will transition from John Soules Foods to Soules Kitchen, complete with a new logo, refreshed packaging and updated look, rolling out in refrigerated and frozen aisles nationwide. Soules Kitchen will continue to offer the same high-protein, ready-to-eat offerings—like grilled chicken, steak strips and breaded chicken nuggets, strips and bites—designed to help busy families get meals on the table faster.
"We're excited about this new chapter and remain committed to delivering on our purpose of Great Food, Made Simple—just with a fresh new look," said Mark Soules, co-CEO.
Source: Soules Foods
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