Kroger rolls out protein-packed private label line
Private-label line includes more than 80 protein-packed meals and snacks.
Simple Truth Protein line
The Kroger Co. is launching Simple Truth Protein products, a new private-label line that includes more than 80 protein-packed, convenient and clean-label meals and snacks.
The new protein-packed line is designed to jumpstart better-for-you habits simply with the widest private-label offering of protein products on the market.
"Simple Truth Protein is Kroger's largest product expansion for the brand yet, designed to support customers who are prioritizing wellness and protein in their diets," said Ann Reed, group vice president of Our Brands at Kroger. "By combining quality and affordability, these products highlight Kroger's commitment to Our Brands innovation and to meeting customers' protein needs without the premium price tag."
One standout product from the line is the Simple Truth Protein Cacio E Pepe Chicken Bowl, featuring grilled chicken with fresh pasta in a peppercorn sauce.
Simple Truth continues to innovate and expand its protein line.
Source: The Kroger Co.
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