Lidl US launches first private-label meat line
Lidl US responds to shopper demand for high-quality, low-priced meats.
Butcher's Specialty private-label meat line
Photo courtesy of Lidl US
To kick off grilling season, Lidl US is introducing its first private-label meat line: Butcher's Specialty, including offerings like like USDA Choice beef, organic beef, grass-fed beef, antibiotic-free chicken, all-natural pork, lamb and veal. This is Lidl US' largest private-label launch to date.
Based on customer demand, Lidl US knew it had the opportunity to offer a more thoughtful assortment inspired by shopper preferences, popular recipes and regional favorites.
"Butcher's Specialty is more than just a name – it's a promise," said Tod Seiling, vice president of fresh buying at Lidl US. "We heard our customers' need for high-quality, low-priced meat options, and we've delivered that with our curated collection. Butcher's Specialty prioritizes freshness and superior cuts, all without shortcuts or additives."
The Butcher's Specialty line features cuts specifically targeted toward grilling and barbecue.
Source: Lidl US
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