Amazon Grocery brand delivers private-label meat and seafood direct to doorstep
Amazon builds on the continuing success of private-label food purchases.
Amazon is launching Amazon Grocery, a private-label brand featuring more than 1,000 food items rated 4 stars or above. The new brand unites Amazon's customer-favorite Amazon Fresh and Happy Belly brands into one cohesive grocery essentials collection, available through both Amazon.com and Amazon Fresh stores.
"With Amazon Grocery, we're simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve," said Jason Buechel, vice president of Amazon Worldwide Grocery Stores and chief executive officer at Whole Foods Market. "During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don't compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further."
Amazon's private-label brands continue to gain momentum, with customers purchasing 15% more private-brand products in 2024 compared to the previous year across Amazon.com, Whole Foods Market and Amazon Fresh.
Building on this success, the Amazon Grocery assortment feature meat, seafood, snacks and more. The line includes Caesar Salad with Chicken, Ground Beef and Oven Roasted Turkey Breast.
In the coming months, Amazon Grocery will be expanding its selections of deli meats.
The new Amazon Grocery packaging features a modern, clean and distinctive design with bold, easy-to-read typography to enhance shopping ease. With sustainability in mind, the new packaging reduces plastic usage. The packaging also emphasizes transparency with clear nutrition information and simple ingredient callouts, ensuring customers can make health-informed decisions.
Amazon Grocery products are available online at Amazon.com and Amazon Fresh online and in stores across the country.
Source: Amazon
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