Frozen comfort food brand Crave New World debuted on over 1,000 Kroger shelves in 16 states on Oct. 15, 2025. This rollout builds on Crave New World's early momentum through a viral college campus drop and on-demand delivery via Gopuff.

Founded by CEO Matthew Brag in 2024 and launched in 2025, Crave New World offers high-protein, clean-label comfort food frozen meals made without artificial preservatives, seed oils or additives.

"Our goal is simple," said Brag. "We want to give people the flavors they love from childhood—but made with ingredients they can feel good about today."

Crave New World launches with a lineup of reimagined classics, including Grass-fed Bison Meatloaf, Chicken Enchiladas, Southwest Turkey Lasagna and Chipotle Chicken Mac 'n Cheez. All meals are single-serve and high in protein.

In honor of its launch, the company is donating 10,000 meals to communities in need, with 5,000 units going to Road Runner Food Bank in Mexico and 5,000 units going to Mississippi Food Network in Mississippi.

"This launch is about more than convenience and clean eating—it's about making better food more accessible to everyone," said Brag.

Crave New World is built on the belief that busy lifestyles shouldn't mean settling for processed, industrialized food. With a focus on transparency, flavor and function, the brand represents a new chapter for frozen meals—where clean ingredients meet comfort and convenience.

Crave New World products will continue to expand distribution to select specialty retailers and online delivery platforms.

Source: Crave New World