Quick-service chicken restaurant brand Popeyes is announcing new development agreements with regional franchisees in Mexico as it continues its international expansion strategy. These partnerships represent a committed pipeline of over 300 Popeyes restaurants in the next 10 years across the Northwest, West, Central and Southeast regions in Mexico. The expansion is expected to create thousands of new local jobs.

This growth strategy demonstrates the brand's commitment to delivering its Louisiana flavors to one of Latin America's most dynamic and fast-growing QSR markets. Restaurant Brands International, parent company of Popeyes, believes each franchise group brings deep expertise in the foodservice operations, strong local market knowledge and the ability to scale rapidly.

The announcement builds on Popeyes' international growth momentum, following recent openings in several markets such as Costa Rica, Italy and the Balkans. 

Star Louisiana, a long-standing Popeyes developer, is renewing its commitment to develop the brand in Jalisco in the West region of Mexico. Border Crunch will lead the expansion in the Northwest region, while Grupo Euro will drive development across the Central region. Grupo Berny will oversee growth in the Southeast region.

"Mexico represents a tremendous growth opportunity for Popeyes, and we're thrilled to be partnering with experienced and passionate franchisees who share our vision," said Duncan Montero, LAC president of Restaurant Brands International. "Our unique New Orleans-style menu ... resonates deeply with guests. We're confident in our ability to win in Mexico over the long term."

Source: Popeyes