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Meat and Poultry Industry News

'Meat Matters' Guide highlights nutritional benefits of animal protein

Report covers the nutritional benefits of meat, dairy, poultry, eggs and seafood and addresses common misconceptions.

By Industry News
Plate of fresh meat
Courtesy of Pixabay
October 15, 2025

The Animal Agriculture Alliance has published a new “Meat Matters” Guide. The guide is a science-based resource highlighting why meat, dairy, poultry, eggs and seafood are essential to a balanced diet and sustainable food system. The report covers the nutritional benefits of these foods and addresses common misconceptions.

“As Americans are putting a greater emphasis on hitting protein goals, animal protein is here to deliver with nutrient-dense food choices,” said Emily Ellis, director of communications and content for the Animal Agriculture Alliance. “Whether it’s protein quality, vitamin B12, or iron absorption, these foods deliver essential nutrients that are difficult to replicate with plant-based sources alone.”

Report highlights

The report finds that many animal proteins provide all nine essential amino acids needed to support essential body functions. Vitamin B12, an essential nutrient only found naturally in animal-source foods, is crucial for brain function. Iron from meat is also more easily absorbed than iron from plant sources, reducing the risk of anemia.

Research shows that animal proteins like lean beef can fit into a heart-healthy diet when consumed alongside other important nutrients like fruits, vegetables, and whole grains.

Incorporating protein at each meal can lead to increased satiety and fullness, supporting weight loss and management goals.

US animal agriculture accounts for just 4% of total greenhouse gas emissions, thanks to decades of innovation and progress from the farm and food communities.

The Food and Agriculture Organization of the United Nations recognizes meat, milk and eggs as essential sources of nutrients, particularly for vulnerable populations.

The “Meat Matters” Guide includes a fridge-ready poster comparing the nutritional profiles of various animal protein sources based on dietary needs and preferences.

“Our goal at the Animal Agriculture Alliance is to serve as a resource for curious consumers,” Ellis said. “The Meat Matters Guide provides an easy-to-understand resource for health professionals, educators, and consumers so they can feel confident about their food choices.”

Source: Animal Agriculture Alliance

KEYWORDS: animal agriculture alliance nutrition nutrition facts

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