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Meat and Poultry Industry NewsTurkey

Cost of Thanksgiving dinner declines, says American Farm Bureau Federation

Cooking a Thanksgiving dinner for friends and family will cost less than last year, marking the third straight year of price declines.

By Industry News
Thanksgiving turkey carving
Image by Jill Wellington/Pixabay

Thanksgiving turkey carving

November 25, 2025

Cooking a Thanksgiving dinner for friends and family will cost less than last year, marking the third straight year of price declines. The American Farm Bureau Federation’s 40th annual Thanksgiving dinner survey provides a snapshot of the average cost of Thanksgiving staples that make up a classic holiday feast for 10, which is $55.18, or about $5.52 per person. This is a 5% decrease from 2024.

Still, three years of declines don’t fully erase dramatic increases that led to a record-high cost of $64.05 in 2022.

The centerpiece on most Thanksgiving tables – the turkey – dramatically decreased in price, which helped bring down the overall cost of dinner. The average price for a 16-pound frozen turkey is $21.50. That is $1.34 per pound, down 16.3% from last year. While the wholesale price for fresh turkey is up from 2024, grocery stores are featuring Thanksgiving deals and attempting to draw consumer demand back to turkey, leading to lower retail prices for a holiday bird.

Farm Bureau volunteer shoppers checked prices the first week of November. Grocery stores often feature whole turkeys at even lower prices in the days leading up to Thanksgiving.  According to the most recent USDA Agricultural Marketing Service data, the average per-pound feature price for whole frozen turkeys declined further during the second week of November.

“It’s encouraging to see some relief in the price of turkeys, as it is typically the most expensive part of the meal,” said AFBF Economist Faith Parum, Ph.D. “Farmers are still working to rebuild turkey flocks that were devastated by avian influenza, but overall demand has also fallen. The combination will help ensure turkey will remain an affordable option for families celebrating Thanksgiving.”

The shopping list for Farm Bureau’s informal survey includes turkey, stuffing, sweet potatoes, rolls, peas, cranberries, a veggie tray, and pumpkin pie with whipped cream, all in quantities sufficient for 10 servings.

Half of the ingredients in the survey declined in price, including dinner rolls and stuffing.

In recognition of changes in Thanksgiving dinner traditions, the Farm Bureau price survey also includes boneless ham, Russet potatoes and frozen green beans, in an expanded menu. Adding these foods to the classic Thanksgiving menu increases the overall cost by $21.91, to $77.09.

This year’s national average cost was calculated using surveys completed with pricing data from all 50 states and Puerto Rico. Farm Bureau volunteer shoppers checked prices in person and online using grocery store apps and websites. They looked for the best possible prices without taking advantage of special promotional coupons or combined purchase deals.

The AFBF Thanksgiving dinner survey was first conducted in 1986. The informal survey provides a record of comparative holiday meal costs over the years. Farm Bureau’s classic survey menu has remained unchanged since 1986 to allow for consistent price comparisons.

Regional averages

AFBF analysis revealed regional differences in the cost of the meal. The cost for the classic meal was the most affordable in the South at $50.01, followed by the Midwest at $54.38, the Northeast at $60.82 and the West at $61.75. The expanded meal (classic meal plus boneless ham, Russet potatoes and green beans) was the most affordable in the South at $71.20, the Midwest at $76.33, the Northeast at $82.97, and most expensive in the West at $84.97.

Source: American Farm Bureau Federation

KEYWORDS: costs holiday holiday dinner holiday meals thanksgiving

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