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Meat and Poultry Industry NewsNew Consumer ProductsBeef

Private-label grass-fed beef sticks and bites debut at Natural Grocers

Natural Grocers expands its growing portfolio of over 900 Natural Grocers Brand Products.

By Industry News
Natural Grocers Brand beef sticks and bites
Natural Grocers

Natural Grocers Brand beef sticks and bites

December 19, 2025

Natural Grocers, a family-operated organic and natural grocery retailer, has added a new batch of private-label savory snacks with the launch of Natural Grocers Brand beef sticks and bites. Made with grass-fed beef that's hand cut and hand packaged, these new varieties include two new grass-fed beef sticks and two new pouches of grass-fed beef bites, available in original and jalapeno flavors. The beef sticks come in 1-ounce sticks, while the bites come in 4-ounce packages.

Like all Natural Grocers Brand products, the sticks and bites meet the company's standards under Natural Grocers' "Commitment to Quality," one of its Five Founding Principles upheld for more than 70 years. Product attributes include grass-fed beef, family-farm origin, non-GMO, gluten free, allergen free, minimally processed, crafted in a Safe Quality Food-certified facility, made without artificial ingredients or flavors and no added antibiotics or hormones.

"Our house brand is more than just a label, it's a reflection of our family's values," said Raquel Isely, vice president of marketing at Natural Grocers. "Many beef jerky sticks and snacks on the market claim to be grass fed but lack certification. Our beef sticks and bites are source verified to ensure traceability from the ranch to your pantry. We're proud to bring these new offerings to our shelves, delivering top-notch taste, trusted quality and affordability."

The new beef sticks and beef bites expand the company's growing portfolio of over 900 Natural Grocers Brand Products, all developed to provide customers with quality, transparency and value.

Source: Natural Grocers by Vitamin Cottage Inc.

KEYWORDS: clean label grass-fed meat snacks private label

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