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WTI celebrates groundbreaking for customer experience center

New Wolf’s Customer Experience Center strengthens WTI’s ability to support its customers as the company continues to grow and expand its reach.

By Industry News
The Ludwig family celebrating Wolf’s induction into the Meat Industry Hall of Fame in 2015. Left to right: Peter Ludwig, Wolfgang “Wolf” Ludwig, Ursel Ludwig, Ralf Ludwig
WTI Inc.

The Ludwig family celebrating Wolf’s induction into the Meat Industry Hall of Fame in 2015. Left to right: Peter Ludwig, Wolfgang “Wolf” Ludwig, Ursel Ludwig, Ralf Ludwig

December 23, 2025

WTI Inc. announces the groundbreaking of its new corporate offices and Wolf’s Customer Experience Center, a research and technology and customer innovation center set to open in spring 2026.

For more than four decades, the Ludwig family has built WTI around creating a great experience for every customer. Wolf’s Customer Experience Center carries that legacy forward, strengthening WTI’s ability to support customers as the company continues to grow and expand its reach. 

Honoring the pioneering spirit of founder Wolfgang “Wolf” Ludwig, the center is designed as a space where customers, chefs and WTI experts can test ideas, refine recipes and explore new ingredient technologies, all with the personalized attention that has always defined the WTI experience. 

Wolfgang “Wolf” Ludwig, founder of WTI
Wolfgang “Wolf” Ludwig, founder of WTI. Photo courtesy of WTI Inc.

“My father, Wolf, built WTI on a simple purpose: putting the customer first,” said Ralf Ludwig, owner and president of WTI. “As our company continues to grow, invest, and expand its capabilities, Wolf’s Customer Experience Center carries that purpose forward. It reflects our commitment to innovation, food safety, and the level of service and collaboration our customers know they can rely on.” 

Wolf was inducted into the Meat Industry Hall of Fame in 2015.

Wolf’s Customer Experience Center will bring together three integrated environments designed to foster innovation and accelerate product development: 

  • The Application Lab – A fully equipped R&D lab where customers work side by side with WTI food scientists. Teams can test naturally derived antimicrobials, antioxidants, sodium reduction systems and phosphate alternatives directly in their own formulations, building confidence in performance early in the development process. 
  • The Test Kitchen – A chef-inspired culinary space for concept development, sensory evaluation and live demonstrations. It is where ideas move quickly from concept to commercialization and where teams can taste, refine, and perfect their products. 
  • The Experience & Collaboration Hub – A modern, welcoming environment for innovation workshops, training events, demonstrations and customer meetings. This space reflects WTI’s culture of partnership, hospitality and hands-on problem solving.

Together, these areas can help customers shorten development timelines, reduce trial-and-error, validate ingredient performance and spark new ideas, all while experiencing the level of service and collaboration that sets WTI apart.

By giving customers a space to experiment alongside WTI scientists and culinary experts, the center can strengthen collaboration and helps teams: speed up product development; explore new technologies and solutions; gain deeper insights into ingredient performance; build confidence before scaling; and, inspire creative problem solving. 

“This center is both a tribute and a promise,” Ludwig said. “A tribute to the Ludwig family legacy that shaped who we are, and a promise to continue that legacy through innovation, partnership, and a deep commitment to the people we serve.”

Source: WTI Inc.

KEYWORDS: innovation innovation center test kitchen WTI

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