The Kroger Co. is announcing an expansion of its Private Selection brand with a new lineup of premium and convenient meals developed and designed to deliver flavor in minutes for customers who are short on time. Exclusively available across the Kroger Family of Stores, the more than 20 new meals balance globally inspired tastes with ready-to-eat convenience.

Private Selection Classic Seasoned Whole Roasted Chicken. Courtesy of The Kroger Co.

"The new Private Selection line brings high quality and convenience without the premium price tag or hours spent in the kitchen," said Ann Reed, group vice president of Our Brands at Kroger. "The meals provide an exceptional value that allows customers to enjoy exciting and flavorful dishes that are high quality and ready in minutes."

Spanning from savory frozen entrees to refrigerated deli meals and fresh-roasted chicken, the new Private Selection offerings deliver the flavor of restaurant classics without the restaurant prices. Packed with flavor and ready to eat in minutes, the craveable assortment includes Private Selection Korean Inspired Beef Bulgogi, Private Selection Ready to Cook Chicken Parmesan, Private Selection Chinese Inspired Mandarin Orange Chicken and Private Selection Classic Seasoned Whole Roasted Chicken.

The Private Selection line has more than 3,600 unique items and limited seasonal releases.

Source: The Kroger Co.