PepsiCo Foods launches Good Warrior meat snack brand
The products are made with grass‑fed and finished beef and deliver 10 grams of protein.
PepsiCo Foods is introducing a new addition to the protein snack arena with Good Warrior — a new brand built for consumers who demand more from their protein: great taste and convenience, the company said.
Consumers are hungry for protein options that taste great, PepsiCo noted. A recent national survey found that 86% of Americans are looking to add more protein to their diets1—yet convenient, great-tasting options remain hard to find, the company adds.
Its debut product, Good Warrior Beef Sticks, is made with grass-fed and finished beef and delivers 10 grams of protein, zero grams of sugar and 100 calories per serving. The snack is gluten free, with no artificial colors or flavors, and available in two flavors: Original and Jalapeno Pepper. A single stick will retail for $2.99, and an 8-count multipack will sell for $19.99.
“We created Good Warrior because people deserve protein snacks that don’t feel like a compromise,” said Tina Mahal, marketing SVP, PepsiCo Foods US. “Our goal was simple: make protein snacks people want to eat for busy humans who need something fast. Good Warrior brings bold flavor, functionality of protein, and the convenience today’s consumers expect. We’re starting with two delicious beef stick flavors and are bringing even more tasty options in other categories later this year.”
1 Source: Online survey of 1,000 nationally representative Americans fielded by RepData on behalf of PepsiCo Foods US, January 5-21, 2026, margin of error +/-3%.
Source: PepsiCo Foods
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