Natural Products Expo West, the largest gathering for the natural and organic products industry, brought over 66,000 registered health and wellness professionals to the Anaheim Convention Center March 3-6, 2026. The event, produced by New Hope Network, highlighted the energy and sense of community that comes from being together in person, offering an opportunity to connect, share ideas, and build relationships that drive the industry forward. The momentum in the natural products space was clear, as attendees came together to celebrate progress and collaborate on the future of the industry.

Over 3,200 brands exhibited, displaying the latest innovations in the nearly $342 billion natural products industry across food and beverage, health and beauty, lifestyle, vitamins, supplements, raw ingredients and solution providers. At the expo hall, meat snack brand Chomps debuted new chicken sticks.

Over 110 countries were represented across 26 pavilions at the show, highlighting the global reach and diversity of the natural products industry. The event saw a surge in attendance from countries like Japan, Peru and Spain. This international presence underscored the growing global momentum and shared commitment to advancing health and wellness worldwide.

Expo West also hosted over 100 educational sessions across four days, serving as a source of inspiration for businesses seeking the latest expert advice on hot industry topics such as sports nutrition, regenerative agriculture, women’s health, functional products and business strategy insights. Climate Day programming and the all-new CPG Innovation Summit provided actionable information designed to help drive businesses forward and test new ways of operating.

The State of Natural and Organic keynote brought together 10 industry professionals for an information-packed session. This discussion informed business strategies, unveiled upcoming product innovations and featured conversations driving change within the organic and natural products industry. Gary Vaynerchuk, entrepreneur and global thought leader, delivered a keynote on day two that explored the intersection of business, culture and the internet. Additionally, Jessica Knurick, a nutrition scientist and science communicator, offered the audience her expertise on public health, food policy and evidence-based nutrition.

Jeff D’Entremont, SVP, Informa Health and Nutrition, said, "Expo West is the premier destination for innovation in CPG, where businesses showcase their creativity, connect with industry leaders, and launch products that redefine grocery shelves. It’s a place where ideas come to life, partnerships are forged, and the next big trends take shape. By fostering collaboration and providing actionable strategies, we empower brands to adapt to the evolving consumer landscape and drive the future of the industry with confidence and purpose.”

Expo West also celebrated excellence through multiple onsite events including:

• The NEXTY Awards, which recognizes the most progressive, impactful, and trustworthy products in the natural products industry. These awards aim to elevate brands and products that are making a meaningful difference for both people and the planet.
• The CPG Innovation Summit brought together brands, investors and industry leaders to explore the future of consumer-packaged goods. Featuring discussions on AI-driven marketing, evolving retail models and impact-driven innovation, the summit fostered collaboration and forward-thinking strategies to navigate the rapidly changing industry landscape.
• The Snack Lab offered attendees a dedicated space for the first time to explore the latest trends in nutrition-focused snacking. Brands showcased innovative products that blend wellness, flavor and indulgence.

Sustainability remained a cornerstone of Expo West’s mission. Through a collaboration with r.World, 44 exhibitors in the Fresh Ideas Marketplace participated in a zero-waste sampling program, utilizing reusable cups to reduce single-use plastic waste. Their cups were also used at show management-hosted events, such as plaza gatherings. As a result of this initiative, Expo West eliminated 29,600 single-use items, diverted 168 pounds of waste from landfills and conserved 2,856 gallons of water. Additionally, Expo West partnered with Second Harvest Food Bank to collect leftover product at the end of the show. This initiative resulted in the collection of 163,547 pounds that will be distributed among Second Harvest's network of over 380 sites across Orange County, making a significant impact on the community while reducing waste.

Beacon Discovery featured more than 30,000 products, representing 78% of CPG brands at the event, and facilitated over 140,000 product interactions in the 90 days surrounding Expo West.

“Expo West was absolutely buzzing this year and the energy across the show floor was incredible. Seeing so many key retail partners, industry leaders, and mission aligned brands all in one place was truly revitalizing and such a powerful reminder of the momentum driving the natural products industry forward,” said Kim Larsson from Painterland Sisters.

Buyers in attendance ranged from natural, specialty and independent retailers to mass market and big box retailers, including The Fresh Market, DoorDash, Hungryroot, Revolve, Sam’s Club, Target, Whole Foods Market, Walmart and many more, seeking the latest breakthrough natural and organic brands and products.

Natural Products Expo West returns to Anaheim March 2-5, 2027.

Newtopia Now, New Hope Network’s conscious products event in Denver, Colo., takes place Aug.18-20, 2026.

Source: New Hope Network