Jimmy Dean spotlights protein as Official Breakfast Partner of Stagecoach
Activation builds on the brand’s goal to help consumers achieve their protein breakfast goals while reaching new country music fans at shared cultural moments.
Tyson Foods is bringing its Jimmy Dean breakfast brand to the 2026 Stagecoach Country Music Festival as the Official Breakfast Partner, bringing the brand to the largest country music festival in the United States. The partnership showcases protein at the three day event in Indio, Calif., April 24-26, 2026.
As the Official Breakfast Partner, Jimmy Dean will have a prominent on-site presence at Stagecoach 2026, showcasing protein-forward food options for the more than 85,000 attendees. This activation builds on the brand’s goal to help consumers achieve their protein breakfast goals while reaching new country music fans at shared cultural moments.
“Stagecoach brings together a passionate community of country music fans in a setting where food, music, and lifestyle intersect providing a powerful opportunity for us to meet new consumers where they are,” said Kristina Lambert, chief growth officer at Tyson Foods. “Jimmy Dean offers protein-forward breakfast options to fuel busy lifestyle needs, whether at a festival or at home.”
Source: Tyson Foods
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