Bullish, a New York-based consumer investment and marketing firm, announces an investment in Singing Pastures, a female-founded brand that specializes in pasture-raised meat sticks made with bone broth and collagen.

As consumer demand shifts toward simpler, more transparent food systems, Singing Pastures is emerging as a standout in a category long dominated by highly processed options. The brand is building a loyal following by delivering protein snacks that resonate both functionally and emotionally — particularly with women, one of the fastest-growing segments in on-the-go protein. 

"Singing Pastures is raising the bar for on-the-go protein solutions with a product assortment that takes high-quality ingredients and crafts them into great tasting food," said Brent Vartan, co-founder and managing partner at Bullish. "Holly and John Arbuckle have done a magnificent job creating a product with instant fandom that has all the markings of what we know makes a remarkable brand."

The investment was driven not only by category tailwinds, but by conviction in the founding team. Co-founders Holly Arbuckle, CEO, and John Arbuckle have built Singing Pastures with a clear and disciplined approach to sourcing, production, and long-term brand integrity. Their commitment to doing things the right way — without compromise — has positioned the brand as a credible leader in the emerging ethical protein movement.

"The meat snack aisle hasn't evolved with today's consumer," said Holly Arbuckle, CEO and co-founder of Singing Pastures. "We built Singing Pastures to change that by using whole-food ingredients and traditional crafting methods, like fermentation and slow-cooking, to create a more functional kind of protein."

With the rise of GLP-1–influenced diets and a growing shift away from traditional protein bars, Singing Pastures is meeting evolving consumer needs with a more thoughtful approach to on-the-go protein. At the same time, consumers are becoming increasingly discerning about sourcing and nutritional quality- raising the bar for brands to deliver both trust and performance. Singing Pastures is well positioned to lead this movement, building a brand that stands for more than just protein, but for a better system behind it.

Singing Pastures products are available at singingpastures.com and in more than 800 retail locations across the United States, with continued expansion underway.

Source: Bullish