Kettle and Fire is partnering with meat brand Force of Nature Meats to introduce Kettle and Fire x Force of Nature Bison Bone Broth made from regeneratively raised bison. The product is available at Whole Foods Market and kettleandfire.com, launching at Sprouts soon.

Both Kettle and Fire and Force of Nature Meats are dedicated to regenerative practices, leading them to this partnership and bone broth launch. The product is made from grass-fed and finished bison bones sourced from regenerative pastures, slow simmered with organic vegetables and herbs. The broth is Non-GMO Project verified.

"Bison are one of nature's original regenerators. When raised on healthy grasslands, they help restore ecosystems while producing incredibly nutrient-dense protein," said Robby Sansom, CEO at Force of Nature Meats. "This partnership with Kettle and Fire gives consumers a new way to experience the power of regenerative food systems in an everyday staple."

According to NielsenIQ, more than 60% of consumers find environmental issues are adversely affecting their current and future health, leading them to seek products that support both individual and environmental health. This consumer demand inspired the Kettle and Fire x Force of Nature Bison Bone Broth launch.

Source: Kettle and Fire