The National Provisioner Podcast
Episode 228: Legacy Maker Farms repositions beef as a catalyst for interpersonal connection
Legacy Maker Farms President and CEO Steve Hershberger and Chief Marketing Officer Ian Baer share how their newly rebranded company utilizes AI-driven intelligence as a 'product development engine.'
THE NATIONAL PROVISIONER PODCAST
Legacy Maker Farms
In April 2026, an investor group led by Steve Hershberger acquired and rebranded Indiana beef farm Honey Creek Legacy to the new Legacy Maker Farms.
Key initiatives already underway at Legacy Maker Farms include facility upgrades, new customer support and AI-driven capabilities, as well as exclusive partnerships within media, grocery, specialty and foodservice industries, along with enhanced market intelligence guided by ELI, the pioneering predictive intelligence system developed by marketing technology company Sooth.
In this interview, Legacy Maker Farms leaders Steve Hershberger and Ian Baer discuss the company's new ownership, rebranding, and AI-driven strategy.
Hershberger serves as CEO and president of the newly introduced Legacy Maker Farms, while Baer serves as the company's chief marketing officer and is the founder and CEO at marketing technology company Sooth.
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