European specialty meats brand Fiorucci is expanding its deli portfolio with the introduction of its Natural Deli Slices line inspired by authentic Italian recipes. 

The new lineup features four ham and turkey varieties made with no antibiotics, artificial ingredients, colors or preservatives. Each gluten-free, high-protein offering is seasoned with real herbs and spices infused throughout each slice.

Fiorucci said it developed the new collection to meet growing consumer demand for premium, better-for-you deli options that taste good.

"At Fiorucci, we believe consumers shouldn't have to choose between exceptional flavor and clean-label ingredients," said Russ Jimenez, director of brand marketing for Fiorucci. "With our new 100% Natural Deli Slices, we've combined authentic Italian recipes, premium meats, and thoughtfully sourced ingredients to create a product that delivers on both. It's a natural extension of our heritage and our commitment to bringing elevated food experiences into everyday meals."

The Natural Deli Slices lineup includes:

• Rosemary Herb Seasoned Uncured Ham – Uncured ham infused with rosemary, citrus notes and cracked pepper for a bright, savory flavor profile.
• Italian Herb Seasoned Uncured Ham – A blend of basil, thyme, rosemary, garlic and sweet onion layered throughout premium ham for a balanced, aromatic finish.
• Italian Herb Seasoned Turkey Breast – Lean turkey breast seasoned with Fiorucci's signature Italian herb blend, delivering a robust, savory taste.
• Sun-Dried Tomato Seasoned Turkey Breast – All-natural turkey breast infused with sun-dried tomato and sweet paprika for a warm, slightly tangy flavor.

Fiorucci is showcasing its new line at the International Dairy Deli Bakery Association (IDDBA) Show in Orlando, June 7-9, 2026. Retailers, distributors and industry professionals can visit booth #4839 to sample the new products and learn more about the brand's expanding portfolio of premium Italian meats.

Source: Fiorucci