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The mortadella, which weighs 300 kg (661 lb) and is 6.4 ft long, arrived in Orlando to be exhibited and tasted at the International Dairy Deli Bakery Association show.
The International Dairy-Deli-Bakery Association’s 53rd annual event, IDDBA 17, will be held in Anaheim, CA, at the Anaheim Convention Center, June 4-6.
Two reasons supermarket delis were successful last year were because they were able to keep price increases manageable and they were able to innovate, says Jonna Parker, account services director at the Perishables Group, Chicago. For example, more retailers began offering bundling and combo options to create convenience.
As a committed participant in the National Sodium Reduction Initiative (NSRI) – a nationwide effort to cut the salt in packaged and restaurant foods by 25 percent by 2014 – Butterball LLC is launching its lower sodium deli products at the International Deli Dairy Bakery Association’s (IDDBA) annual conference.
