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Meat and Poultry Industry NewsNew Consumer ProductsDeli

Hillshire Reserve aims to redefine lunchmeat for more versatile, elevated everyday eating

Brand offers premium ingredients and meats naturally smoked over real hardwood.

By Industry News
Hillshire Reserve
Tyson Foods
June 16, 2026


Hillshire Reserve brand is redefining lunchmeat, introducing a new line designed to elevate how it’s enjoyed across the day.

With bold flavors, premium ingredients and meats naturally smoked over real hardwood, Hillshire Reserve lunchmeat brings a more refined approach to a familiar category. 

From quick lunches to shareable boards, the line expands how lunchmeat fits into everyday routines and more intentional moments at home. Offering a range of varieties for different tastes and occasions, the Hillshire Reserve lunchmeat lineup has options that feel both thoughtfully crafted and simple to use.  

Available varieties include: 

  • Applewood Smoked Ham 
  • Applewood Smoked Turkey Breast 
  • Mesquite Smoked Chicken Breast 
  • Herb Smoked Turkey Breast 
  • Smoked Maple Ham 

Made with all-natural ingredients and no artificial preservatives, each product delivers 11–13 grams of protein per serving. Whether layered, paired or served on its own, Hillshire Reserve lunchmeat is designed to bring quality and flavor to the way people eat today. 

As expectations for everyday foods continue to rise, Hillshire Reserve lunchmeat meets consumers with options that deliver flavor, simplicity and versatility, bringing a fresh perspective to the category. 

Hillshire Reserve lunchmeat is now available at select retailers nationwide

Source: Tyson Foods

KEYWORDS: Hillshire Farm lunchmeat Tyson Foods

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