As Lent begins and seafood takes center stage for millions of households, Morey's Fine Fish & Seafood is inviting consumers to embrace the season as a moment of exploration with the launch of the Morey's Seafood Society, a new community designed to inspire confidence and creativity in everyday seafood cooking.

Lent has long been a time when consumers turn to seafood, but for many home cooks, preparing it can still feel intimidating. Morey's aims to change that by easing hesitation, offering chef-crafted flavors and freezer-ready options that make trying something new feel approachable and pressure-free.

To further support seafood exploration during Lent and beyond, Morey's has partnered with Chef Jennifer Hill Booker as a featured brand expert and "Morey's Maestro."

"As Morey's seafood 'Maestro', I'm excited to take the intimidation out of buying and cooking fish," Booker said. "Because Morey's products are already perfectly seasoned and portioned, home cooks can focus on the fun part: building delicious meals and enjoying seafood more often." Booker brings a passion for teaching, creativity and approachability to the kitchen - values reflected in Morey's approach this Lent.

Chef Jennifer Hill Booker. Courtesy of Morey's Fine Fish & Seafood

"Lent is a season when people are already thinking about seafood and looking for simple ways to honor tradition while refreshing their routines," said Kelly Rabinowitz, director of marketing for Rich Products Corp., parent company of Morey's. "With the launch of the Morey's Seafood Society, we're giving seafood lovers a place to connect, learn, and feel confident exploring new flavors on their own terms."

Morey's Seafood Society is a branded consumer community created to give Morey's seafood consumers a deeper connection and a home within the brand. Living across Morey's Instagram Broadcast Channel, Facebook Messenger Channel and email and SMS programs, the society is designed to strengthen engagement with consumers and foster a sense of belonging year-round.

Members of the Seafood Society will receive:

• Early access to brand news and product moments
• Social-first announcements and insider content
• Exclusive offers, limited-time drops and rewards
• Opportunities to participate in community-led experiences and conversations

Source: Morey’s Fine Fish & Seafood