Made with shrimp from coastal waters, the product is prepared with familiar ingredients commonly found in home kitchens, including wheat flour, eggs and spices. It contains no artificial flavors, colors, fillers or preservatives.

“When you look at the frozen seafood set, most of the innovation has been around flavors and coatings,” said Just Shrimp founder Lee Edmondson, who has worked with global QSR brands including McDonald's and Burger King. “We wanted to give retailers a format that’s easy for shoppers to recognize and purchase, while taking a more straightforward approach to ingredients and sourcing.”

Just Shrimp sources its shrimp from North America’s home coasts. By sourcing closer to retail, the brand shortens its supply chain and reduces reliance on long global shipping routes, helping preserve product quality and provide transparency throughout the product cycle.

“Our approach aligns well with a retailer like Harris Teeter, which is known for its engaged shopper base and commitment to championing quality,” said Edmondson. “It’s the right environment to introduce shrimp in a new format that shoppers already know and love.”

Shoppers can find Just Shrimp Nuggets in the frozen seafood aisle at participating Harris Teeter stores. The product is available in 12-ounce packages with approximately four servings per package and a suggested retail price of $11.99.

The brand will support the launch with targeted investments across PR, shopper marketing and in-store activations to drive awareness and trial.

Source: Just Shrimp