In an effort to combat rising business costs and to encourage customers to use genuine OEM parts for their existing machines, Hollymatic Inc. has lowered prices on more than 170 of the most commonly used “wear parts.” Additionally, the company has also launched to offer genuine Hollymatic parts direct to customers anywhere in the United States.

“We’re trying to make it easier and more cost effective for our customers by allowing them to buy select ‘wear parts’ direct from Hollymatic at discount prices through our online store,” said Rob Kovacik, corporate sales and marketing manager. “This is a significant change from the way we’ve done business in the past. We’ve restructured our approach to facilitate the buying experience for all Hollymatic customers and to allow our dealer network to focus on our core product offerings and serviceable parts, which allows us to be more competitive in the marketplace.”

Hollymatic will be launching an Internet marketing campaign in the fourth quarter of 2008 notifying customers of Hollymatic's price reductions and directing them to, so that they can easily order their parts direct.

Since 1937 Hollymatic Corporation, has been a leading manufacturer of food processing equipment sold throughout the world. Best-known for the inventions of the Hamburger Patty Machine and the Grinder/Mixer/Grinder, Hollymatic continues to lead the industry with innovative machines designed to enhance Hollymatic customers’ ability to produce high quality, profitable products.