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Meat and Poultry Industry News

AMI adds new videos to education series

By Tom Wray
November 14, 2008

KANSAS CITY, Mo. – The American Meat Institute Foundation (AMIF) said Thursday that it had added six new videos to its “Ask the Meat Science Guy” consumer education series.

The series, which features Randy Huffman, Ph.D., president of the AMIF, is a nine-part series that provides answers to many questions consumers have about meat and meat safety.

The new videos address topics such as sodium nitrite benefits and safety; cooking steaks versus cooking hamburgers; safe meat handling during pregnancy; the USDA meat inspection process; how to tell when meat is fresh; how hot dogs and sausages are made; “enhanced” meat products; kosher meat; and the difference between fresh and aged beef.

“Social and new media outlets like YouTube are really emerging as influential forces in educating consumers and shaping their opinions and behaviors,” AMI Senior Vice President of Public Affairs Janet Riley said. “Consumer research shows there is a knowledge gap in food safety information, and we hope that these YouTube videos will help close that gap.”

The videos are featured at AMI’s YouTube channel at www.youtube.com/meatnewsnetwork.

 

Source: American Meat Institute

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