Tyson's Growth and Development
Tyson’s legacy of meat-industry leadership – surpassed only by its strides in product development, marketing, and distribution – powers its consistent business success. The company revolutionized the chicken business with its modern chicken processing plants and a product development platform emphasizing processed chicken over fresh products. Tyson’s most ambitious business transaction allowed it to fulfill its self-proclaimed destiny of owning the center of the plate — thanks to its history of acquiring other businesses. Tyson’s growth from a chicken business, starting in 1931, to a full line protein supplier is tied to its acquisition, over a 22-year period, of more than 25 separate operations, including seafood plants and a pork division. The integration of its products with the IBP acquisition allowed Tyson to leverage customer relationships and gain access to additional opportunities for its entire product portfolio. Accelerating the movement of beef and pork up the value chain to mimic its chicken progression positioned the company to manage the entire meat case with its value-added focus on case-ready and fully-cooked products. By dominating the foodservice market, Tyson was favorably positioned to capitalize on changing consumer-eating patterns — especially their penchant for restaurant dining.