Perdue Farms Inc. announced the launch of a series of documentary-style TV spots to unveil its first national campaign, We Believe in a Better Chicken. The advertisements take viewers behind-the-scenes at Perdue Farms, introduce passionate associates and reveal the company's new USDA Process Verified Seal.

The campaign is grounded in the real people and places behind the Perdue brand and the commitment to delivering the best possible poultry product for consumers. To emphasize that commitment, the campaign highlights Perdue becoming the first poultry company to receive the USDA Process Verified Seal, which verifies that Perdue Fresh, All Natural Chicken products have been raised without cages, fed an all-vegetarian diet with no animal by-products and on selected items, has their signature tenderness guarantee.

"We know that today's consumers are interested in learning more about the food they eat.  They want to know how the chicken was raised and what it was fed," said Jim Perdue, chairman of Perdue Farms. "At Perdue, we are proud of associates, our practices for raising chickens and our products, and we want consumers to learn more about us. This campaign allows us to share more of the Perdue story with consumers – We Believe in a Better Chicken has become a philosophy and promise that extends across the brand," said Perdue.