Queen City Sausage has launched a new promotional campaign over its improved goetta sausage. The company has been producing goetta, a popular, regional German breakfast sausage for many years but felt the recipe needed some minor improvements. The improved goetta recipe uses fresh onions and 4 secret spices. Lean cuts of pork, beef and steel cut oats are fully cooked, resulting in goetta that is up to 60% less fat than the competition yet delivers the full goetta taste. No MSG is used.

Now the Queen City goetta recipe has been improved, and the company says the consumer reaction has been great judging by the many thousands of positive reactions received at local charity sampling events.

Queen City has partnered with all of the local major charity run events by setting up free sampling booths. Events include the Heart Mini Marathon, Flying Pig, Komen Race for the Cure and many more.

“We receive instant feedback on our products this way and lend great support to the charity runs through our free sampling efforts.” According to Elmer Hensler, founder and president. “Over 23,000 samples are handed out throughout the year at events.” The goetta sample is a generous “Goetta Slider,” and the Beef and Swiss Mettwurst are served on Klosterman buns. 26,000 samples are expected to be given out in 2012.

Source: Queen City Sausage Co.