Tyson teams up with “Joyful Noise” in promotion
Tyson Foods will launch a new holiday promotion with the release of the movie Joyful Noise, hitting theaters January 13, 2012. The family-oriented promotion includes savings on Tyson Chicken Tenders and a movie ticket giveaway.
Consumers can visit DeliAnytime on Facebook to enter for a chance to win tickets to see Joyful Noise, starring Dolly Parton and Queen Latifah, in theaters. While on Facebook consumers can find out more ways to enjoy and save on Tyson deli products.
"Retailers have really benefited from Tyson co-promotions with theatrical releases such as Joyful Noise.," stated Eric Le Blanc, senior director of Tyson Deli Marketing. "In fact, these types of partnered programs have a proven track record of improving retailer's sales volume."
Source: Tyson Deli