Land O’ Frost announced it has signed an agreement to purchase Wimmer’s Meats, a leading provider of specialty sausages and hot dogs based in West Point, Neb. Both Land O’Frost and Wimmer’s are companies with a rich heritage that were founded by entrepreneurs and have been family-owned and operated for multiple generations, the companies said in a statement.
“We are very excited to welcome Wimmer’s to the Land O’Frost family. The acquisition of Wimmer’s will open new markets for Land O’Frost and help us continue to grow our company,” said David VanEekeren, president and CEO of Land O’ Frost. “Wimmer’s products, facilities and expertise complement our offerings rather well and will help us to grow the combined company over the years to come.”
Land O’ Frost is the fastest growing brand in the pre-sliced lunch meat category in large part because of its focus on product innovation, organic growth and now strategic acquisition, the company says. The addition of Wimmer’s to the company’s portfolio will allow Land O’Frost the opportunity to compete in another category within the meat industry to further grow the company.
“Our decision to join the Land O’ Frost family was about how we can best serve our customers, our employees, our community and our brand. We strongly believe this strategic decision will mean a bright future for all four,” said Dave Wimmer, chairman and CEO of Wimmer’s Meats.
As part of the transaction, Land O’Frost will acquire all of Wimmer’s assets including its entire brand portfolio which includes the Wimmer’s, Basset’s, Fairbury and Ambassador brands and its West Point manufacturing facility.
The transaction is expected to close prior to the end of January. Terms of the transaction were not disclosed.
Source: Land O' Frost