Land O'Frost partners with Blimpie for new sub kit

Land O'Frost has announced a national partnership with Blimpie to offer the restaurant chain's signature meats in its popular Sub Sandwich Kits for consumers across the country. By teaming up with a reputable restaurant brand like Blimpie, Land O'Frost is now able to offer consumers an opportunity to make and enjoy their favorite restaurant sandwich at home.

Beginning in March, Land O'Frost will offer the four signature meats of Blimpie's most famous sandwich, Blimpie Best, in its Sub Sandwich Kit product. Making six sandwiches, the kit contains Prosciutto Cotto Ham, Smoked Ham, Capacola Ham and Salami all interleaved with parchment paper for ease of separation and portion control. The product is gluten free and offers 14 grams of protein per serving.

"We are excited to partner with Blimpie and bring their signature sandwich into the homes of our consumers," says David VanEekeren, president and CEO, Land O'Frost.

This is the fourth in a line of Sub Sandwich Kits for Land O'Frost, who has experienced 16% and 71% lifts in velocity and sales volume during 2011, respectively.

Source: Land O'Frost

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