Bettcher Industries Inc. announces that Paul Pirozzola has joined the company as vice president of marketing. In this position, Pirozzola will be responsible for marketing strategy and execution, including product development and marketing communications pertaining to Bettcher Industries’ products and services across all market segments.

Pirozzola has more than 15 years of sales, marketing and product management experience working with major manufacturing and processing firms. Immediately prior to joining Bettcher Industries, he was global marketing manager at Lubrizol Corporation where he was responsible for developing and implementing worldwide marketing strategies for the company’s Additives | Driveline division.